8.4 developing tecnologies

Digital TV

Digital TV is the transmission of audio and visual that is digitally processed, it is used to transmit programme ;what this technology replaced was analog TV. why analog tv was replaced is that the data of the channel was harder to transfer which meant less channel where available.

All of the TV service use digital tv service because it allows for a higher quantity of channel to get transfer. For example ITV was

one of the 4 channel with analog technology.

The benifits for the audience is they are able to get more shows from the digital service as in analog tv there was only 4 channel. What this technology allows the audience to experience is more channel and better sound and quality of the programs on the  channel because the signal is more quicker to pass through.

The drawback for the audience is theres  a higher chance of having a lot of repeats which could be off putting to the audiences because itv air a lot of repeat shows on the channel 

The positive for the institution  is it could allow them to charge the user more money for this service because there are more program and it's in HD. It also allows them to make a family of channel such as ITV One, Two and Three.

The drawback for the institution is more competition from other channel that have similar aspect to the channel. Such as ITV and BBC have competitive schedule. what this means is that the shows that they broadcast may have an effect of how many views the shows get.

Satellite TV 

Satellite TV is a technology that contains a signal devices which is called a space satellite in space, how this is used is a signal from the tv services 

bounced to the space satellite then bounced back into your own satellite dish what this allows you to do is have a live view of the program. 

An example of a company that uses satellite TV is Sky which is the biggest satellite company in the UK it is a Monopoly  in the Satellite tv area. Sky charge around £75 to install a satellite dish in first time user house. 

The benefits for the audience of using Sky is that there have a variety of channel that they could view, why this is good its because they have a less chance of becoming  board. another benefit that it is also available in remote area for example the countryside, which allows the technology to be expanded to broad area.

The drawback for the audience on using sky is that its not available everywhere because the satellite dishes could be block and signal may be harder to catch. Why else this is not available is that the weather might effect the signal  and may break lose satellite signal.

The pros for sky is that they allow for smaller company to come in and broadcast there shows which allows sky to offer more channel and charge a higher price to there costumer. 

The cons for sky is that they would need to spend more money on sending an engineer to fit in a satellite dish into the user home. Also the technology is very expensive to fit into a home which would put up the cost for Sky.

Cable TV 

Cable TV is a cable that comes from the ground into a cable box in your home there are two type of cable that can be used one is frequency cable the other is fiber purpose cable. what this cable does is send a signal of the channel through and into the tv box and into the tv through hdmi and/or scart cable 

This technology is used for multipurpose services such as internet, phone and TV.

An example of a cable company is virgin. They charge around £ 10 a month for 12 month this is a fixed the contract.  

The benifits for the audience for using Virgin as a cable company is that it is more reliable as the user will not experience any loss connection because it is a direct feed to the virgin user TV It is also available in HD so the user would have a better picture view and sound.

The drawback for a virgin user is that there is a minimal  term contract  for example 12-24 month why this is a drawback you cant leave when ever you want even if you want to a new home you would still have to pay for the cable.

The positive for virgin of having cable is that they would get a steady income as there charge a fixed term contract. There could charge a higher price for a fiber cave rather then frequency cable.

The negative for virgin if there is a problem in the cable it is harder for them to find the problem when the cable is underground. What they would do is hire out engineer to fix the problem this would put up the cost for virgin

Interactive TV 

It is a services that give the user a choice.This allows the user to get a bit more input of what they watch. this is available through the red button on the remote of the tv services provider. 

An example of a interactive  TV is the red button  usage that the BBC applied  for the Olympics in 2012 .What this did is allows the user to watch other sport.

The positive for audience on using the red button in the Olympic is that there is no extra cost for this service, it give you a choice on what you want to watch you could watch the weigh lifting in the Olympic and could change to swimming as this is a choice.

The negative for the audience on using the red button on Olympic is that it has a slow process . It takes time for the red button to load up also what els could happen is the user may press the red button by accident which makes it annoying for for the audience..

The pros for BBC putting on red button feature in the Olympic, is they could expand the audience. What there are doing is allows audience with different interest to come and view the sport, it allows them to bring more of the content feed and show more with the red button.

The cons for BBC is that not a lot of the audience use this red button feature it dose nt make as much money through the red button why because there do not charge money for the red feature. It also cost a lot of money to set up the red button  what this means only the big company add this red button feature. 

Internet TV

Internet TV is a TV service that is only available on the internet and not TV . The user would have to pay a subscription for the service  or this could be available for free (illigel). what this allows the user to watch is original content from the services.

An example of Internet TV is Netflix it cost about £6 a mount for one screen and then £8.99

for a 4 screen HD.

The benifits for the audience on using Internet TV (Netflix )that is that they could watch where ever and when ever the audience want,  as this make it               portible for them as this mean it is on demand. It is also cheap it cost ranging £6 per month to £8.99.

The drawback for the audience of using Netflix is not all the program/films are available on Netflix, is the new show on Amazon prime "Gear nobs" is not going to be available  on Netflix. The audience  would have to buy both service if there want to watch the show. Another thing is if you want Netflix you will need to have a device that has the netflix service on it.

The positive for Netflix on using Internet TV. Is this allows them to produce, distribute and exhibit there own show such as the show "orange is the new black" it add a special feature to Netflix. There also don't have to compete for a schedule slot they don't have to worry about scheduling.

The drawback for Netflix is that the netflix service is not meant for everyone is that old people don't know much about which make them lose out on audience. What else could be a drawback back is that other services are available legal and illigel as this could be a easy  replacement of Netflix.

High Definition TV 

High Definition TV is a service that is available to the user what this does is allows the view to have  much clearer image and sound. For example HD is seen as 1080p in today society.

An example of High Definition is BBC ONE HD it is available from a TV sky package in the UK for example SKY, virgin and BT.

The benifits for the audience on using High definition is that they would have a better sound and better picture it would look better. Like on BBC ONE HD you would have a better sound and picture on Eastenders showing. And it for no extra cost .

The drawback for the audience on using BBC one HD is the audience would have to have a HD TV that has a HDMI cable and also there would have to get a HD package of TV service in order to get HD.

The positive for the BBC HD it is good for branding it allows the views to watch the program  in HD as this could increase the word of mouth of the quality of the channel. 

The drawback for BBC ONE HD is that it does not really increase the revenue it does not make them hardly any money. It cost more money to make the program HD as you want have to film eastenders  in HD with HD camera 

Streaming Content 

Streaming Content is a live broadcast which is only played through the internet, from a website or an app available on your devices. what this specifically broadcast is special events. 

The positive for the audience on using YouNow for streaming content is that it engaging for the audience  because they can cement and leave live like on the stream. There get to experience the behind the scenes and the creative idea of the live broadcaster. It also allows you to stream on different devices such as tablet and phone 

The drawback for the audience on using YOUNOW is that it takes a lot of data on you phone. You also need a good internet service in order to have a strong live feed which means you need a broadband package and not all the time the signal is strong in the location your in.

The benifits for YOUNOW is they can say anything no one is stopping them from saying it because it is live. They also have a live view count at all time. Your stream can be share through social media which increases the view of the stream.

The drawback for YOUNOW from using this technology is you hardly make any money from the stream and don't have a steady view count. You can say something in a stream that might effect large amount of your audience.

On demand viewing

 On demand Viewing is an ability to watch TV program that have been

recent viewed on TV, Original content and a library of historian programs that can be played on your demand, this is available through the web site or an app.
An example of on demand viewing is BBC iplayer this is available through the website or an app.

The benifits for the audience on using BBC Iplayer is they could watch it on multiple devices such as tablet, phone and computer. It give you the ability to watch it where ever you want and when ever.

The drawback for the audience on using BBC Iplayer is not all of the on demand site are free you have to pay for a monthly subscription. The technology services is not targeted for everyone because it draws out the elderly from using it. There is also a limited amount of time you have on watching the program.

The positive for BBC iplayer on using this technology it could allow them to produce program only exclusive to the demand service. For example the channel BBC 3 is shutting down what will happen is the show that where played will only be played on the on demand service.

The drawback BBC is that they are losing out on potential money that iplayer could produce. BBC does not have a library of shows from the past but other on demand services do have(Netflix) what this could do to BBC iplayer is lose out on potential user.

Digital recorders 

Digital recorders is a phisical hardware, that has the ability to play, pause, rewind and record, you connect it to your tv via hdmi cable, scart and/or avi

An example of a company that provides us with a digital is Sky there provide a 2TB box to keep you recorded program there charge £28.50 a month for 6 month then £37 a month. Other company that also provide this accessibility is virgin and Tevo.

The positive for the audience on using Sky digital recorders is it allows the audience to skip adverts from the show you have recorded. It also allows us to watch the show when ever you want at your time. You also could recorde one program and then record a second  one while watching it. (This is only in virgin).

The drawback for the audience using sky digital recorders is if the user in the middle recording a show and the user have a power cut you, what will happen is a segment of the show will be cut. A bad thing about sky digital recorders is you can only recode one show at a time which mean you can record multiple shows at the same time.You have a limited amount of storage space in the hardware.
The drawback for sky from having this digital technology is that it cost also the hardwear cost a lot to produces the recorder.
the positive of the institution is that it could allow them to charge more money for this service there could charge you from how much memory you have on you Digital recorder.sky charge around £249 for the Digital recorder. 

Pay per view 

Pay Per view is a one off payment for a special event that you pay separately to the TV package. it give you the ability to watch the event.

An example of pay per view is Sky box office there do Specile event such as Boxing or WWE. There charged around £20 for the Mayweather and Pacquiao boxing fight.

The benifits for the audience from buying pay per view is that they watch it live event. It allows them to watch a premium event. As this is live you don't have any spoiler  to the event as this is a suprise to the audience we saw this is the Mayweather and Pacquiao fight as there was a short and expected fight.

The drawback for the audience is that sky box office is very expensive, it's cost a lot of money for one event as there is not a lot of variety. There is also a possibility  of the signal from being lost from the sky box the audience  also need a sky box in order to purchase the event.

The positive for sky box office is this means they could get extra money from this payment of event. Also this is a exclusive event they they could charge a lot of money for they are in charge of how much they will charge for the event. Sky box office have a options on what advertising  and branding there going to show. 

The drawback for sky box office that pay per view  is moving away in interest. What this means is that no that may people buy the event because  it may not be worth there money or there could find a cheaper way to view  the event or could view it illegally which mean sky would lose out on potential money. But in reality  is pay per view is dying out.